Blue Monday falls in January, a time post-holidays when people are at their loneliest, debt levels are at their highest and the weather is at its worst—and to combat the most depressing day of the year, multivitamin and health supplement brand Soglar created an uplifting billboard. With the aid of Saatchi & Saatchi, Soglar created a serotonin-boosting billboard called Golden Lights.
A dozen billboards across the UK were set up like SAD lamps, inviting commuters to stand in front of them and soak up the glow to boost their serotonin levels, and simultaneously remind them to take their daily dose of Solgar’s new vegan Vitamin D, especially during the shorter, darker days of the year.
Golden Lights was made possible with funding from the Ocean Outdoor Digital Competition 2022 and Ocean’s OOH technology.
