Phlur Solar Power is a new eau de parfum that perfectly captures the essence of slightly salty scent of skin that’s been warmed by the sun. This golden floral musk boasts bright citrus notes of bergamot and red mandarin alongside luscious florals like neroli and jasmine. At its base, Solar Power is grounded by musk, driftwood and sea salt.
Notably, this new scent by perfumer Greg Husar “is formulated with a unique Orange Flower molecule that utilizes a selective extracting process.”
Across the board, consumers are making more purchases online and that includes perfumes that they may have never even smelled before. Increasingly, consumers are selecting—and often, blindly buying—fragrances as a form of self-care that creates comfort-linked emotions and memories.
