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It is still impossible to predict how artificial intelligence (AI) will affect our lives, according to Itai Margalit, area vice president for Salesforce Israel.
“The technology world is moving so fast. What we do today in six months would have taken us a few years a decade ago,” he said. “It’s an era of exponential growth, and I cannot tell you what will happen in a year.”
The Israeli branch
The Israeli branch was founded in 2011 with the acquisition of the Israeli startup Navajo Systems and is now one of the company’s top three R&D hubs—alongside the US and India. Salesforce has acquired around a dozen Israeli companies, including Blue Tail in 2012, Kransen in 2015, Implicit in 2016, Datorama in 2018, Bonobo and Clicksoftware in 2019. Today, the local team of 750 employees focuses on AI: AI-powered big-data marketing intelligence, AI analytics and voice technology, security and field service solutions.
When the Hamas massacre happened, Salesforce took action to help. The company has been flexible and supportive of its staff, many of whom serve in the army reserves. In addition, it contributed more than $3 million to nonprofits to help support those impacted by the war.