The campaign consists of heart-shaped potato chips that have been placed into many packs, ready for snackers to find them and post them to their social channel. Those who find a compatible crisp can snap a photo of it against a plain background and post it on Instagram or Twitter using the hashtag #LoveFromWalkers, and tagging and following @walkers_crisps. The lucky winner will receive a £100,000 reward.
Rachael Smith from Walkers commented on the heart shaped crisp campaign saying, “Through our hunt for the best heart shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation’s most-loved crisps – and give people the chance to win a life-changing prize while enjoying their favourite snack. Good luck!”
