The Reese’s Creamy and Crunchy Peanut Butter Cups are being launched to help provide consumers with two distinctly textural treat options to enjoy. The peanut butter cups come in the namesake Creamy and Crunchy options to choose from, which provide two distinct textures that will draw in consumers with different preferences. The limited-edition products are being launched now but will only be available through May 17, 2023 with the brand encouraging consumers to cast their vote for their favorite one to see if Team Creamy or Team Crunchy is more popular.
Brand Manager Chris Fenton spoke on the Reese’s Creamy and Crunchy Peanut Butter Cups saying, “While you might think you know your peanut butter preference, you need to try them both in a Reese’s Cup – the best way to enjoy peanut butter. With these new Cups, peanut butter lovers will have a delicious way to sound off on one of the most contested disputes. Let the debate begin!”
