Miixt is a new ready-to-drink Vodka Kombucha Refresher that was inspired by consumer drinking habits during the pandemic. The team behind MightyBooch observed consumers using kombucha as a cocktail mixer on social media, and set out to create a simpler way for drinkers to enjoy the tart and slightly sweet flavor of kombucha with vodka—without the need for mixing.
From Peach and Mango to Strawberry Lemonade, Miixt’s vibrant flavors combining premium vodka, probiotic kombucha, real fruit juices and sparkling water are ready to be sipped and savored by the can.
The appeal of using kombucha as a cocktail mixer is growing among consumers who are looking for healthier and more interesting beverage options.
