This week, Brooklyn-based imprint MSCHF launched made a new colorway of its Super Normal 2 collection available to consumers. Dubbed ‘Raspberry Lemonade,’ the color palette of this shoe is eye-catching and is sure to make a statement as part of any outfit. Moreover, the choice of hues aligns with a summer vibe and this may draw even more consumers to the piece. MSCHF’s new Super Normal 2 model features a bold yellow upper with pinkish-red exposed stitchings and raspberry accents throughout, including the tongue labels, laces, embroidered heel branding, and MSCHF insignias.
The footwear’s exclusivity also may draw in attention. MSCHF regards itself as a “Friends and Family” label and this model was initially exclusively offered to a close-knit community. Now, however, MSCHF is banking on the previously tight exclusivity of the item to generate more attention and interest for the model on the market.
Image Credit: MSCHF, hypebeast
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