Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing immersive experiences for customers.
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced Artificial Intelligence (AI) capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
“At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level,” said Engr. Badr Mohammed Al-Meer, Qatar Airways Group Chief Executive Officer. “The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone. To be a part of the emotive AI adventure, visit: flyqatar.com and watch the film on the Qatar Airways YouTube channel.
Thierry Antinori, Chief Commercial Officer, Qatar Airways, said: “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”
Babar Rahman, Senior Vice President of Global Marketing & Corporate Communications, Qatar Airways, commented: “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”
Hear more from Qatar Airways in the Premium Conference at FTE APEX Asia Expo, taking place in Singapore on 19-20 November 2024. Babar Rahman, Senior Vice President of Global Marketing & Corporate Communications, Qatar Airways, is participating in the ‘Airline Innovation Summit’ with a presentation titled ‘How Qatar Airways’ Sama 2.0 – the world’s first AI flight attendant – and the revolutionary QVerse have redefined the pre-travel experience’.
Meanwhile, Xia Cai, Senior Vice President of the Product Development & Design Division, Qatar Airways, is participating in a session focused on ‘Inflight Innovation – elevating the onboard experience through cutting-edge cabin, IFEC and service advancements’.
