The Pirate’s Booty Crunch Attack! Great-White Cheddar Puffs are a new cheesy snack option for adults and kids alike to enjoy when a craving for a crunchy snack hits.
The snack features a crunchier texture when compared to the brand’s existing white cheddar-flavored snack, which speaks to the changing preferences of today’s consumer. The snack maintains a baked not fried recipe that’s sure to be a hit amongst existing fans of the brand, while also pulling in interest from newcomers.
Senior Director of Marketing at Amplify Snack Brands Mark Chu spoke on the Pirate’s Booty Crunch Attack! Great-White Cheddar Puffs saying, “We spent years researching and talking to kids and parents about what they want from a snack. That’s why we are thrilled to offer a product that satisfies kids’ requests for crunch as they get older and parents’ requests for a better-for-you option that tastes great and kids love.”
