Dive Brief:
- C-store retailer Parker’s recently redesigned its website to incorporate more interactive elements, according to a Friday press release.
- Live fuel pricing has been added to the site for all of Parker’s locations, along with a list of the amenities available at each location as well.
- Other changes to the retailer’s website include a more modern design and improved functionality, making it easier for customers to order food online and download Parker’s Rewards mobile app.
Dive Insight:
As c-stores add more fresh foods and meal options for customers, easy online ordering is becoming increasingly important service to offer.
At Parker’s, the menu includes a variety of foods across all dayparts, including breakfast sandwiches, numerous chicken entrees and sides and hot and cold drinks.
Among other updates to Parker’s website is a new careers page, which includes an online application as well as information about benefits and other FAQs. Additionally, the look and feel of the site was overhauled, adding more interactive elements as well a timeline of Parker’s history and expanding the news and blog sections of the site.
The amenities listed along with location and fuel price information on the site include Tesla chargers, beer caves, air pumps and more.
“At Parker’s, we’re committed to using technology to maximize the customer experience in the store, at the pump and online,” said Parker’s founder and CEO Greg Parker. “We decided to invest in a more robust website that shares the Parker’s story in a visually compelling way, while offering state-of-the-art functionality that enables our customers to order food online, download the Parker’s Rewards app and learn more about what makes our brand unique.”
Savannah, Georgia-based Parker’s has more than 70 Parker’s and Parker’s Kitchens locations in Georgia and South Carolina.
