The snack now boasts a 30% reduction in fat to give it an HFSS-compliant profile and will thus open it up to a wider range of consumers. The snack comes in Salt & Vinegar and Cheese & Onion flavors, which are reported to taste just like the original despite the recipe change. The new snack is available now across the UK for shoppers to pick up.
Marketing Director at pladis UK&I Asli Akman spoke on the updated Jacob’s Crinklys saying, “It was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe. We’ve also made them especially easy for shoppers to spot with unmissable ‘30% Less Fat’ flashes across our redesigned non-HFSS multipacks, along with ‘Oven-Baked’ flashes on the entire range.”
