The Centre for Addiction and Mental Health (CAMH) is launching the world’s largest fundraising campaign for hospital-based mental health research. The campaign, titled “No One Left Behind,” is aimed at addressing the growing mental health crisis with over 450 million people globally suffering from mental illness, including 6.7 million Canadians. The funding will go toward building a new CAMH Research & Discovery Centre to conduct groundbreaking research and find solutions for people struggling with mental illness. The campaign is led by an advertising platform developed in partnership with Toronto agency Camp Jefferson and will include TV, social, out-of-home and radio ads.
“We wanted this campaign to call out to those who share the same ambition and attitude of the very people who are fighting daily to uncover new cures for those living with, and affected by, mental illness”, says Camp Jefferson ECD Julie Nikolic. “We feel this embodies CAMH’s unbreakable spirit against the seemingly insurmountable odds they face. It lets people who may be suffering or who have loved ones who are going through difficult times know that CAMH will keep going the distance for them.”
