The lotion is formulated specifically to help revitalize the look of skin, firm and nourish skin with a series of potent ingredients like Q10. Formulated with natural argan oil, the lotion has a non-greasy formula that absorbs quickly, and is easy to apply all over the body. The product is launching with the help of TV personality Porsha Williams Guobadia.
Marketing Director Michelle Armstrong spoke on the Nivea Skin Firming Melaning Beauty & Hydration Lotion saying, “The launch of our new Nivea Skin Firming Melanin Beauty & Hydration Lotion allows us to enhance the beauty and self-assuredness of Black and Hispanic women. We want women to showcase their confidence radiated by hydrated, melanin-rich skin and, with the help of Porsha Williams Guobadia, we are using our skin expertise and great formulation to give women a solution from Nivea that lets them do just that.”
