PATTAYA, THAILAND — Quentin Griffiths, the millionaire co-founder of global fashion behemoth ASOS, has died under “mysterious” circumstances after plunging from the 17th floor of a high-rise condominium in Pattaya. He was 58.
Local police were alerted to the tragedy on Monday night, February 16, 2026, after emergency services discovered Griffiths’ body on the ground below the luxury complex. While initial sweeps of his apartment showed no immediate signs of a struggle or disturbance, Thai authorities confirmed on Friday that they have not ruled out foul play.
The Architect of a Fashion Revolution
Griffiths was a central figure in one of the most successful e-commerce stories of the 21st century. Alongside Nick Robertson and Andrew Regan, he launched AsSeenOnScreen in 2000. The concept—allowing consumers to buy outfits worn by celebrities—redefined the digital high street.
Under his tenure as marketing director, the company evolved into ASOS, a multi-billion-pound powerhouse whose designs found their way into the wardrobes of the Princess of Wales and Michelle Obama. Though he stepped down from his executive role in 2005, Griffiths remained a significant shareholder, reportedly netting over £15 million from share sales in subsequent years.
A Life of Success and Contention
Since relocating to Thailand around 2007, Griffiths’ life was marked by both professional ventures and high-stakes legal battles.
- Legal Disputes: In recent years, he was embroiled in a multi-million-pound lawsuit against his former accountants over tax advice, and a public dispute with his Thai ex-wife involving allegations of financial misappropriation—claims Griffiths had vehemently denied.
- The Investigation: Thai police are currently reviewing security footage and witness accounts. A “source close to the family” told The Sun that the circumstances remain a “real mystery,” with the term “suspicious” being used as a baseline for the ongoing inquiry.
- Legacy: A father of three, Griffiths was known in the industry as a visionary who anticipated the social-sharing trend long before it became a global standard.
Waiting for Answers
As of Friday, February 20, 2026, a post-mortem examination is underway to determine the exact cause of death. For the global fashion community, Griffiths’ passing marks the end of an era for the pioneers of the “dotcom” boom. For his family, it is a sudden and unexplained loss that currently sits at the center of an international police investigation.
The British Foreign Office has confirmed it is providing consular assistance to the family as the investigation in Pattaya continues.
ASOS.com Image by Asos Plc
