The Select cannabis lifestyle brand by Curaleaf Holdings, Inc. will boast a new modern cannabis branding aesthetic across 15 U.S. states. In tandem with this aesthetic shift, the company is also introducing a new proprietary vape technology called ‘Select Briq’ and expanding its edibles line with the inclusion of Live Rosin X Bites and High Dose X Bites.
The modern cannabis branding initiative coincides with Curaleaf’s commitment to enhancing the experiences of cannabis consumers in both medical and recreational markets. The revitalized Select brand is envisioned to contribute to the normalization and destigmatization of cannabis while delivering high-quality products tailored to individual choices. Kate Lynch, EVP of Marketing at Curaleaf, shared that “at the core of the Select rebrand are significant data-driven consumer insights and a desire to optimize and differentiate [the company’s] best-in-class CPG portfolio.”
Image Credit: Curaleaf Holdings, Inc.
