The products are formulated with the brand’s proprietary Cold Application Technology, which will help consumers to achieve curly or straight styles in a frizz-free manner. The products include a shampoo, conditioner, curl perfector, leave-in conditioner, and a serum, which are all free from parabens, silicones, paraffin, sulfates and mineral oil.
Co-Founder and CEO Monique Rodriguez commented on the new MIELLE Avocado & Tamanu Anti-Frizz System saying, “With the launch of Mielle’s brand-new Avocado & Tamanu Anti-Frizz System, we are not only bringing them to the forefront of hair care but also fusing avocado and tamanu with our proprietary refrigerate-to-activate Cold Application Technology. It’s the perfect marriage of science and nature.”