Balenciaga, the luxury fashion house, has officially debuted a virtual game called the Balenciaga Skiwear Mini Game. Featuring highlights from the Balenciaga winter sport collection, this game allows consumers to choose between two avatar options and try their hand at staying on the slop for as long as possible. With obstacles like high speeds and worsening weather conditions, this game demonstrates Balenciaga’s commitment to evolving with the new technologies becoming commonplace in fashion.
The Balenciaga Skiwear Mini Game provides players with exclusive wallpapers and stickers once they have completed the game. Competitive consumers will be able to join a contest that will determine the best players in each designated zone, with winners recieving a physical version of the Balenciaga Ski Lock.
Interested consumers can play the game on WeChat and at the dedicated website.
Image Credit: Balenciaga, hypebeast, ski.balenciaga
