The first product includes the Naked Natural Energy drinks that come in Gold and Red flavor options alongside the Tropicana Sparkling drinks in Zesty Orange and Tropical Twist flavors. The drinks thus deliver options for alternative energy and a natural effervescent refreshment option that’s made with real fruit. The beverages are making their way to the UK market now.
Marketing Director Elizabeth Ashdown spoke on the new ready-to-drink (RTD) options from Tropicana Brands saying, “Tropicana Brands Group have a portfolio of the best-known juices and smoothies in the UK, with over 7 million brand buyers ready to explore new offerings in the category. With Naked, we are leveraging the brand’s fruit and functionality credentials to democratise the world of natural energy drinks, and with Tropicana, we are bringing genuine fruit expertise to the fruit sparkling category.”
