Labatt Blue Light Non-Alc Strawberry Acai is Labatt Blue Light’s own take on non-alcoholic beer with a fruity twist and this new non-alcoholic product promises to support non-drinkers during Dry January and beyond. This 75-calorie non-alcoholic beer boasts bright notes of strawberry and acai, and its unique flavor profile makes it one of the first fruit-forward non-alcoholic beers in the segment.
The light and refreshing non-alcoholic beer specifically speaks to Millennial and Gen Z consumers who are driving mainstream acceptance of non-alcoholic beer, as well as month-long movements like Dry January and other similar challenges throughout the year. Inga Grote-Ebbs, Labatt USA brand director, said “As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night.”
