IndiGo launches new customer-centric ‘BluChip’ loyalty program

Travel


IndiGo has announced the launch of its new loyalty program – IndiGo BluChip – which is designed to be “hassle-free, innovative and customer-centric” as it further enhances the passenger experience.

IndiGo has announced the launch of its new loyalty program – IndiGo BluChip. The program not only provides recognition for loyal travellers, but is also the fastest way for them to earn free flights on the vast IndiGo network.

Customers who become members of the program are able to accumulate IndiGo BluChips on every flight, based on their spend. Members also enjoy enhanced travel experiences with exclusive benefits, as they upgrade to higher loyalty tiers. Additionally, earned IndiGo BluChips never expire for active members.

“IndiGo continues to be dynamic and evolve with the changing needs and wants of our customers,” said Neetan Chopra, Chief Digital and Information Officer, IndiGo. “I am absolutely delighted with the launch of IndiGo BluChip, our hassle-free, innovative and customer-centric loyalty program. I warmly welcome all our customers aboard our loyalty program, carefully designed to make your journeys with IndiGo even more rewarding.”

Members earn more IndiGo BluChips when booking directly on the IndiGo website and mobile app and review of tiers for upgrades occurs daily, as opposed to a fixed anniversary. Furthermore, five nominees can benefit from the IndiGo BluChips earned by a member and redeem them on IndiGo flights. The program is designed on the simple concepts of easy to earn, easy to burn, real-time redemption, and lifetime validity for active members.



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