YSL Beauté’s Scent-Sation leverages the power of neuroscience to offer personalized fragrance advice to shoppers. This innovation from L’Oréal’s Technology Incubator, Yves St Laurent and a team of industry experts, alongside EMOTIV, shares a fragrance in-store consultation experience that connects a consumer’s neuro responses to their fragrance preferences via a multi-sensor EEG-based headset.
With the aid of machine learning, the headset helps to match people to their preferred scents in a new way. Stephan Bezy, International General Manager at Yves St Laurent Beauté, says ”This immersive experience connects fragrance preference to emotion for the first time. It’s a huge technological breakthrough that will help decode what consumers want to smell as he or she discovers new fragrances. “
