How Sellers and Buyers Use AI to Brighten the Holidays

Engineering

While the holiday season is full of excitement and connection, it can also feel hectic and overwhelming. At eBay, we get it, and we’re here to help both sellers and buyers navigate the holiday hustle with ease and success. Here are ways to leverage our innovative technology to simplify the seller experience, enhance discovery for shoppers, and strengthen trust across the marketplace, from AI tools that help sellers list and respond faster to personalized shopping assistants that make finding the perfect gift effortless, making this the most magical and meaningful season yet.

Empowering Sellers to Shine

We know the holidays can be extra busy for sellers, and we continue to make the selling and listing process as simple as possible. Our suite of AI selling tools is designed to save sellers time and boost their visibility. Over 10M unique sellers have used our AI features to date, and they’re creating more than half a million new listings every day using Generative AI.

This year we’ve continued to evolve our AI-powered simplified listing experience, making it easier than ever to list an item on eBay. With many sellers increasing their inventory to meet the demand of holiday shoppers, streamlining the process to a few simple steps, starting with just an image, helps sellers quickly and easily list items with increased quality and accuracy. Sellers can also use our background enhancement tool to spruce up their listing images with festive professional-grade backgrounds, taking listings to the next level. 

The hustle and bustle of the holiday also means managing a higher volume of buyer messages which can be a challenge for sellers. To help, we unwrapped our AI Assistant for messaging at eBay OPEN25. Sellers can use the tool to draft suggested replies to common buyer questions about item specifics or shipping. The result? Faster response times and reduced seller workload.

For Daniel Arango and Kristi Gonzalez, eBay sellers and owners of District One, a resale store “for the people,” AI Assistant for messaging has been a game changer: “eBay’s AI Assistant for Messaging has been extremely helpful in operating our business more efficiently. We’re bombarded with questions on eBay, through social, email, and more – it’s a never-ending flow. It’s great to have automatic responses generated on eBay to help address the same questions we’re asked probably 90% of the time, even with answers readily available in the product listing.”

Delighting Shoppers Through Discovery

A recent eBay survey revealed that 82% of U.S. adults are more likely to purchase a pre-loved holiday gift for a family or friend this year compared to last. To aid in this discovery, we’re meeting buyers where they are. 

Our AI tools enable personalized discovery by applying deep category knowledge to help find unique and pre-loved items for everyone on your list. For instance eBay’s AI shopping assistant pilot, which started rolling out earlier this year, to take the stress out of holiday shopping with a fully-individualized experience. We also leverage LLM-powered systems to provide curated fashion recommendations and trends for each individual shopper to spark inspiration and help find exactly what they’re looking for.

Many shoppers now start their search on platforms like ChatGPT. We’re working with partners like OpenAI to make eBay’s inventory accessible through third-party agents and ensure a positive experience wherever the discovery journey begins. So whether you’re shopping for your fashionista friend, or sports-collector sibling, eBay’s vast inventory is at your fingertips.

By layering AI on top of 30 years of customer insights, we’re able to better understand and serve each of our 16 million enthusiast buyers as individuals. This is the next evolution of how we use data as we build relationships that inspire and personalize every interaction.

Providing Peace of Mind for All

eBay is committed to driving safety and transparency across our marketplace, this holiday season and beyond. For valuable purchases like handbags, jewelry, and trading cards, our Authenticity Guarantee ensures items are verified by expert authenticators before delivery. We also enhance trust for apparel through features like ‘resell on eBay,’ which leverages Certilogo’s technology to provide digital IDs and authentication. Our dedication to robust verification and digital identification offers unparalleled peace of mind, making it easier and safer than ever to participate in the circular economy and feel confident in all the gifts you wrap this year.

eBay’s AI investments and tools sit at the center of joyful discovery and seller success this holiday, creating an efficient, magical, and trustworthy marketplace for all. Explore these features and experience the magic of AI on eBay.

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