These Lindt Lindor sticks are arriving in price-marked packs (PMPs) to provide shoppers with convenient access to high-quality chocolate in a convenient, low-cost manner. The products come in 38-gram sticks priced at 95p each in the UK where shoppers can choose from Milk and Salted Caramel flavors that are perfect for enjoying midday or anytime a craving hits. The product responds to consumer demand and also provides a portioned way to enjoy some familiar flavors the brand is known for.
A spokesperson for the brand commented on the Lindt Lindor sticks saying, “We believe PMPs will only increase in popularity, especially as the clear pricing provides reassurance the shopper isn’t being over charged. We understand the importance of PMPs in the impulse sector and strive to support retailers by including our top-selling bars as PMPs.”
