American athletics brand Reebok has launched the ‘Yard Love’ apparel collection, a release designed to honor Black Greek organizations and celebrate individuals who took a stand against racism and discrimination on predominantly white college campuses. The collection arrives in a wide range of colors to pay homage to specific organizations that have created a safe space for racialized students on campus. More specifically, the collection stocks seven hoodies and seven t-shirts in varying colorways.
“This collection will help shine a light on the important efforts of historically Black fraternities and sororities,” said John Moore, SVP, US commercial sales, Reebok. “As a member of a Black Greek organisation, we believe in the power of human achievement and are committed to justice and equality for all.”
Image Credit: Reebok
