Black Friday 2024 has set a new benchmark for online shopping, with global sales reaching a record-breaking $74.4 billion. This represents a 5% increase compared to the previous year, indicating continued strong consumer demand during the holiday shopping season. Of this total, U.S. consumers alone contributed $10.8 billion, reflecting a notable 10.2% year-over-year growth in spending.
A key driver of this surge in online sales was mobile shopping, which accounted for 55% of total sales, or approximately $5.9 billion. The growing dominance of mobile devices underscores the shift in consumer habits, with more shoppers opting to browse and make purchases from their smartphones and tablets rather than traditional desktops or in-store visits.
The significant uptick in Black Friday spending was fueled by attractive discounts across various categories, particularly in electronics, toys, and televisions. These high discounts not only incentivized consumers to make purchases but also signaled the early onset of the holiday shopping season. Retailers and brands capitalized on this with aggressive promotional strategies, creating a festive atmosphere that encouraged consumers to shop early.
As retailers prepare for the peak of the holiday shopping season, this year’s Black Friday data offers valuable insights into consumer behavior, with mobile commerce continuing to play a central role in shaping the landscape. With the continued rise in digital shopping, brands will likely keep refining their strategies to cater to an increasingly tech-savvy and convenience-driven consumer base.
Overall, the 2024 Black Friday sales reflect a thriving e-commerce environment, with consumers taking advantage of deep discounts and shopping early to secure the best deals for the holiday season.
