The product range includes a number of returning favorites alongside new options, which will all start hitting store shelves this September to get shoppers in the mindset for holiday planning. The products include the Maltesers Assorted Truffles, Maltesers Christmas Mix, Maltesers Reindeers, Celebrations Advent Calendar and the M&M’s Santa, which will arrive in the UK at a price point ranging from £0.75 to £11.80.
Senior Brand Manager, Christmas Cybi Capaldi commented on the Mars Wrigley 2023 Christmas collection saying, “Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different. Tapping into Mars Wrigley’s Blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers.”
