Gen Z Hazelnut Cookies : limited edition cookie

Trends
Insomnia Cookies and tbh, the chocolate hazelnut spread co-founded by Stranger Things actor Noah Schnapp, collaborated on a limited-edition cookie called the Banana Crepe Filled Deluxe made with tbh. This indulgent cookie is made with banana-flavored deluxe dough mixed with chocolate chunks and filled with tbh hazelnut spread.

tbh has won over consumers by offering the kind of flavor experience people crave but with 50% less sugar, three times the protein and no palm oil. This collaborative cookie promises to reach Gen Z snackers since Schnapp has far-reaching influence from more than 27 million Instagram followers and 32 million TikTok followers.

This springtime cookie is also being paired in packs with some of Schnapp’s other favorite cookies like Chocolate Chunk, M&M’s, Double Chocolate Chunk, and Peanut Butter Chip.



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