Coca-Cola is launching an all-new can inspired by the popular video game title League of Legends. By indulging in the new product, Coca-Cola hopes it will “provide fans and players the taste of experience points and celebrate every player’s journey – whether it’s their first time on the Rift or on the Finals stage at Worlds in pursuit of the Summoner’s Cup.”
Players are provided with an additional avenue for engagement through the utilization of a QR code on their beverage can, which provides access to the Coca-Cola Creations Hub. Within this digital space, players are afforded the opportunity to explore the functionalities of the Ultimate Emote Generator.
This sophisticated feature, embedded within an Instagram filter, enables users to visually immerse themselves in the captivating realm of League of Legends emotes, thus augmenting their interactive experience. The League of Legends game will also feature themed missions where players can gather ‘Ultimate’ emotes to celebrate the drink’s launch.
Image Credit: Coca-Cola
