The Secret Nature of Fruit, the functional supplement brand powered by Dole Packaged Foods, newly announced Fruit-Powered Vitamin Chews to share functional nutrients and the “hidden secrets” of fruit. These supplements share the benefits of vitamins, minerals, adaptogens and phytonutrients, all without processed sugars or gelatin. In the line of naturally sweet chews, there are products geared towards bolstering beauty, immunity, energy and focus with thoughtfully included ingredients like biotin, ginger root, ashwagandha and other functional additions.
After the brand’s Fruit-Powered Vitamin Chews hit shelves and online channels in February, consumers can expect to see more products debut like Probiotic Fruit Sodas. With these launches, Dole is making strides to transition into a health and wellness company.
