The products are being launched now into Whole Foods Market locations where consumers can choose from an array of options. This includes Turnbuckle Soft Pretzel Sticks with White Cheddar Cheese Sauce, Turnbuckle Soft Pretzel Sticks with Signature SaltsOne-Timer Soft Pretzel Bites with Signature Salts and Wheelhouse Signature Soft Pretzels. Each of the products are free from artificial flavors, preservatives and colors, and are ready to be prepared from the comfort of home in minutes.
Co-Founder and CEO Bill Deacon spoke on the Eastern Standard Provisions Frozen Soft Pretzels saying, “Eastern Standard Provisions is passionate about using the highest quality ingredients to create the best-tasting snacks. Our soft pretzels have a unique light, airy brioche interior and traditional Bavarian crust—and we can’t wait for Whole Foods Market shoppers to ‘love every bite.'”
