The activation will take place at a variety of festivals throughout the remainder of 2023 and will provide festival goers with free samples as they take in the sights and sounds. This is well-positioned to help the brand create a lasting impressive on consumers, while also helping consumers to keep their energy levels up as they enjoy the respective festival.
Senior Marketing Director Jake Sloan spoke on the Electrolit activation saying, “Electrolit has a place at every party for ultimate rehydration and recovery pre, during and post all of the fun. We have a strong synergy with each of these staples in the festival calendar and are excited to be a part of moments that bring music and community together. Electrolit is packed with electrolytes and ions to effectively replenish the body and will help keep the good times flowing at every must-go event this year.”
