These new Magnum ice cream flavors are being launched for 2023 to provide consumers with a number of ways to satisfy their craving for a sweet treat this year. The products include the Magnum Double Starchaser, the Magnum Double Sunlove and more, which are available in both tubs as well as stick varieties. The ice creams and non-dairy frozen desserts are being launched in the UK where shoppers will be able to pick them up starting at £2.
Head of Ice Cream UK & Ireland, Unilever Jennifer Dyne spoke on the Magnum ice cream flavors saying, “Insight led innovation is vitally important to the ice-cream category, creating a sense of excitement for shoppers and ensuring it remains relevant to evolving consumer trends and flavour profiles.”
