eSIM Go has announced a new partnership with Lufthansa Group (LHG) to provide eSIM mobile data services to passengers across four of its airlines. The partnership was announced during the FTE EMEA and FTE Ancillary Retailing event, which took place on 11-13 June 2024 in Dublin.
Having successfully proven the business case with the positive launch of a SWISS eSIM service earlier this year, LHG is committed to replicating the model for Lufthansa, Austrian Airlines and Brussels Airlines. Each is enabled by eSIM Go’s fully managed Powered by Breeze solution, making it easy for travelers to stay connected to the highest quality connectivity in 150+ countries worldwide while avoiding expensive data roaming charges.
At FTE EMEA, Lufthansa Group’s Manager of Ancillary Strategy & Commercial Development Timothy Haupt and eSIM Go’s VP Travel Bill McKimm delivered a joint presentation titled ‘The Connected Traveler – How an eSIM can enhance CX, grow brand loyalty and increase in-destination ancillary revenue’.
Bill McKimm commented: “We’re really excited to be partnering with Lufthansa Group and playing a key role in their strategy to champion the end-to-end passenger travel experience. As the hottest category in airline ancillaries for years, branded travel eSIMs are a great opportunity to increase customer value both in revenue but also in terms of added loyalty, and the platform they create for other core and ancillary services.”
The new partnership reinforces eSIM Go’s dominant position in the aviation industry, growing the total addressable market for its B2B2C travel eSIM solutions by another 100m passengers a year. eSIM Go already has established partnerships in place with numerous airlines including Wizz Air and Icelandair, as well as airports such as Sydney Airport (SYD) and Fraport Group (incorporating Frankfurt (FRA) and many more).
Johann-Philipp Bruns, Vice President Ancillary, Partner and Retail Lufthansa Group, said: “This partnership with eSIM Go will give seamless and hassle-free access to mobile data plans to many more customers in 2024, providing them with a more affordable alternative to traditional data roaming. Whether traveling for business or leisure, staying connected is an increasingly important part of the travel experience for our customers.”
