Wrong size returns are commonplace within the eCommerce fashion market, but ‘Stailor’ is focused on reducing this instance by helping shoppers to more accurately determine the right size.
The tool works by being incorporated onto an eCommerce site for shoppers to activate when perusing a garment, but prior to adding it to their cart. The interface will guide shoppers along by taking their various metrics into account and having them answer a few simple questions about their physique to be offered a suggestion for the appropriate size to order.
‘Stailor’ could help to drastically reduce the instance of online shopper returns and boost sales for eCommerce brands. The software comes as part of a shift towards fine-tuned user experiences as brands further refine online shopping interfaces.
