The Stella ‘Beer, Au Naturel’ ad is being launched as a playable advertisement that consumers can interact with when spending some time playing The Sims. The ad will be available for download on Curseforge as the Stella Unfiltered mod pack starting on February 8, 2023, and will bring the Stella Artois Unfiltered Chalice, a branded beer top and a Stella Artois Unfiltered bottle into the game. The mod will also feature a range of naked characters as per the original advertisement.
Senior Brand Manager Meg Chadwick commented on the Stella ‘Beer, Au Naturel’ ad saying, “Having brought the ‘Beer, au Naturel’ message to life in our above-the-line campaigns, we’re so excited to be able to give gamers the opportunity to experience our naturally unfiltered beer in a virtual world. Now they too can be as naked as the beer we’ve created.”
