e.l.f. Cosmetics recently released a diversity-promoting and thought-provoking message highlighting gender and racial disparities on corporate boards, cleverly comparing the prevalence of men named Dick to the underrepresentation of various demographic groups. The company emphasizes the importance of diversity on boards, citing statistics showing that diverse boards tend to perform better — “boards with more gender diversity are 27% more likely to outperform less gender diverse boards. And boards with more people of color are 13% more likely to outperform less diverse boards.”
As part of its diversity-promoting campaign, e.l.f. Cosmetics provides information about its own board of directors, which boasts significant gender and racial diversity compared to many other publicly traded companies. This initiative may resonate with consumers who value diversity and inclusion in corporate governance and may draw attention to e.l.f. as a brand committed to social responsibility and equity.
Image Credit: e.l.f. Cosmetics
