Delta evolves approach to IFE in new partnership with Touch

Travel


Delta Air Lines has partnered with Touch to deliver “next-generation content experiences”. Together, they “will accelerate and improve customisation, engagement, and relevance”.

Delta Air Lines has partnered with Touch to deliver “next-generation content experiences”. The scope of services includes automated media management, content licensing and analytics, media processing and delivery, and ongoing enablement of innovation.

Consumer appetite for the latest content and media trends continues to grow. Touch technologies include ABOVE, the first cloud-based media distribution platform, and Touch Media Center, a powerful IFE workflow platform.

“We at Touch are extremely honoured and excited to develop a strategic partnership with Delta, being part of a team that will champion innovation in the IFE world,” said André Valera, Vice-President of Business Development at Touch. “Together, we will accelerate and improve customisation, engagement, and relevance, delivering the Delta living room experience to passengers. It’s a journey that will challenge the status quo and unlock mutual growth.”



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