The laundry detergent is formulated with biodegradable ingredients in a convenient sheet-style format that will dissolve in less than 15-seconds in hot or cold water. The product also boasts slow-release fragrance technology to provide an uplifting aroma after being laundered. The product is slated to arrive on Amazon this month and comes in a recyclable paper box to further prioritize a convenient format.
Dirt is Good/Persil Marketing Director at Unilever UK&I Eleni Koulara commented on the new Persil Laundry Detergent Sheets saying, “We are ready to disrupt the market with a new format from Persil, that we are confident consumers will love and which can bring incremental sales to the category. We know that shoppers are looking for new laundry alternatives that can provide high quality cleaning results and beautiful fragrances whilst also being sustainable. As the UK’s leading brand, we are in a prime position to deliver exactly what they need.”
