A real-time cinematic configurator experience is being released by Mitsubishi Motors North America using the most recent cloud streaming video game technology. Drivers of the 2023 Outlander PHEV will be able to configure their vehicle’s color, trim levels, and factory accessories with the new features.
Customers receive a personalized interactive website with pictures and videos of their cars after making their selections, which they may see again and share. The experience was developed in collaboration with ZeroLight, a cloud-based, plug-and-play visualization platform that enables businesses to design digital consumer experiences.
“Like, MMNA, ZeroLight understands the role that innovation plays in the customer journey,” Ito commented in a press release. “Elevating the customer experience with every iteration — that’s so important to us. That’s why we continue to partner and push the envelope together.”
Image Credit: Mitsubishi Motors North America
