vitaminwater’s zero-sugar lineup recently expanded to include two new flavors, with love (raspberry dark chocolate) and forever you (coconut lime.) These new drinks share the brand’s new zero-sugar reformulation that includes monk fruit and stevia in addition to added vitamins and nutrients.
To create these refreshing new flavors, the brand relied on extensive consumer and beverage technology data. Both flavors represent the ways consumers can nourish more sides of themselves.
Consumers are increasingly becoming more health-conscious and are turning to zero-sugar beverages in order to meet their health and nutrition needs. This shift towards healthier alternatives is an encouraging sign that consumers are becoming more mindful of their health, nutrition and lifestyle choices.
