ChatGPT is all the rage, and businesses are excited to take advantage of the promise of tools like generative AI and ChatGPT. Do they know where to begin?
The first thing to recognize and understand is ChatGPT is a tool, not a cure-all. Think of it as a powerful enhancement that can create an excellent starting point and help reduce the workload on specific tasks. It’s current capabilities have plenty of limitations; sometimes, it can generate inaccurate information, and systemic biases still exist.
Still, with some warnings and risks, ChatGPT offers many opportunities for businesses in these early stages. From drafting marketing content, brainstorming, and automating sales processes, to language translation and creating personalized customer engagement touchpoints. And with ChatGPT still in its infancy, there’s no telling how far up the sky will go.
ChatGPT isn’t only for the big kids in the playpen; small businesses are taking advantage, and many experts believe ChatGPT could benefit SMBs the most.
Web3 and emerging technologies pro Kelly Massad, CEO of Mainstay Digital, has followed the rise and proliferation of ChatGPT closely. What does he think of its capabilities for businesses thus far? Color Kelly impressed.
Kelly’s Thoughts
“My impressions of ChatGPT or any AI-driven tech in general over the past year or so have been quite impressive. We are noticing that business leaders are starting to implement these technologies in their corporations and companies to automate basic everyday tasks that bog down the employee on a day-to-day basis.
In turn, they’re able to enable their employees to operate faster, cheaper, and more efficiently than they have been in the past. And it’s allowing these companies to scale at a more rapid rate. Some applications they’re being able to be used for are, for example, massaging large data sets, taking those data sets, and making them more palatable and more analyzable in the end game.
They’re also able to generate personalized content for this rapid environment we find ourselves in, where you constantly have to come up with new ideas and new thought leadership for people to evangelize your product. And it’s also giving them the ability to make sense of product feedback within their environments, get issues ironed out within their products, and iterate upon those.
Effects are only beginning to show in the market, but they will only extrapolate more and more over time.”
