Designer Marco Arroyo-Vázquez created a conceptual pacakging design for ‘Cugu,’ a conceptual Turkish olive oil brand. The packaging is inspired by the brand’s Greek influences and ancient roots, represented by the thousand-year-old olive trees of Urla. The handcrafted ceramic bottle is shaped like a Turkish eye, with an ergonomically sized design that stands out on shelves. The lack of typography on the bottle adds to its otherworldly aesthetic, while the wood stopper creates a clever use of materials.
The packaging would have a positive impact on the local economy, using ceramic workshops to create the bottles one by one without molds. The selection of materials is oriented towards sustainability and functionality, with the ceramic preventing the penetration of light, preserving the olive oil’s purest form and flavor. The stopper is created with wood from ancient olive trees, a symbol of the estate that is 100% natural and renewable.
Image Credit: Marco Arroyo-Vázquez
