Ceer, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), has signed 11 new agreements worth SAR 5.5 billion (USD 1.5 billion) at the 3rd PIF Public Sector Forum, with over 80% of these deals forged with Saudi companies. These partnerships are a key step in Ceer’s vision to achieve 45% localization, strengthen the Kingdom’s automotive ecosystem, and support Vision 2030’s goals of economic diversification and job creation.
CEO Jim DeLuca emphasized the importance of fostering local collaborations, stating, “Building a robust local ecosystem is crucial not only for a thriving automotive industry but also for creating future jobs and driving economic growth in the Kingdom.”
In addition to local partnerships, Ceer has joined forces with global giants such as Foxconn, BMW, Siemens, and Hyundai Transys, among others. These strategic alliances aim to propel Saudi Arabia’s EV sector while strengthening its position in the global automotive market.
Since its inception, Ceer has awarded SAR 6.6 billion in contracts to 263 local businesses, further reinforcing its commitment to the Kingdom’s economic growth. The newly signed agreements cover key components for EV production, including HVAC systems, alloy wheels, plastic parts, and portable chargers, with notable partnerships including Zamil Central Air Conditioners, Obeikan Glass, and Saudi Controls Ltd.
Ceer’s efforts are a testament to its pivotal role in igniting Saudi Arabia’s automotive industry, with plans to continue fostering collaborations that align with its vision for a sustainable, locally-driven EV future.
