CBRE Investment Management (CBRE IM) has appointed George Crone as the Sustainability Lead for UK Direct Investments, underscoring its commitment to achieving net-zero emissions and enhancing the sustainability of its real estate portfolio. Crone, who has more than a decade of experience in sustainability, brings a wealth of expertise to the role, having previously worked with CBRE IM as an advisor since 2018. His appointment is seen as a strategic move to accelerate the implementation of CBRE IM’s ambitious sustainability goals and drive meaningful progress towards net-zero carbon performance.
Strategic Role in Advancing Sustainability Objectives
In his new role, Crone will play a pivotal role in leading CBRE IM’s efforts to implement the Zero Emission Building Roadmap across the UK portfolio. His responsibilities include collaborating closely with asset and portfolio managers to integrate sustainability strategies at every level of investment management. He will also be tasked with engaging UK investors and occupiers, ensuring that sustainability initiatives are aligned with both market expectations and CBRE IM’s long-term sustainability vision. Crone’s extensive background in sustainability advisory, particularly in real estate, will enable him to provide technical support and guidance not only within the UK but also across CBRE IM’s Continental European and Indirect Investment teams.
A Seamless Transition with Immediate Impact
Crone’s transition into the role is expected to be seamless due to his deep understanding of CBRE IM’s portfolio and its stakeholder relationships. Prior to this appointment, Crone worked in CBRE’s Advisory division, where he was instrumental in advising on the sustainability strategies for CBRE IM’s investment portfolio. His knowledge of the company’s assets and occupiers equips him with the ability to deliver immediate value and impact.
His appointment comes at a critical juncture, as the real estate sector faces increasing pressure from investors to align financial returns with sustainability performance. Crone himself acknowledges the challenges ahead but remains optimistic about his role, emphasizing the importance of this moment for both the industry and the firm. “The demand for zero-emission buildings is growing, and there is increasing pressure to deliver both sustainability and strong financial returns,” Crone said. “This is an exciting and challenging time to be part of CBRE IM’s investment management team.”
Strengthening CBRE IM’s Sustainability Leadership
Crone’s hire is part of a broader strategy by CBRE IM to enhance its sustainability leadership globally. As the firm continues to expand its sustainability efforts, Crone’s appointment reinforces its commitment to mitigating environmental risks while creating value for investors. Helen Gurfel, CBRE IM’s Global Head of Sustainability, noted that Crone’s appointment reflects the firm’s broader strategic vision of integrating sustainability into every aspect of its investment process. “With George joining the team, we are taking significant steps to accelerate our journey toward net-zero emissions and ensure that sustainability remains a core focus of our investment strategy,” Gurfel remarked.
Robbie Epsom, Head of Sustainability for EMEA at CBRE IM, also highlighted the value Crone brings to the firm, noting that his expertise and familiarity with both CBRE IM’s portfolio and its key stakeholders will allow the company to build on its existing sustainability efforts. “George will be a key player in our ambition to deliver long-term, sustainable, and resilient performance across our UK assets,” Epsom added.
Commitment to Sustainability and Long-Term Value
As part of CBRE IM’s broader mission, Crone’s role will help mitigate risks, maximize investment returns, and ensure long-term value preservation. His appointment aligns with the firm’s strategic focus on sustainability as an essential component of its overall investment approach. CBRE IM continues to emphasize the importance of integrating sustainable practices into its investment strategies, aiming to not only create financial value for investors but also to preserve the planet for future generations.
In sum, Crone’s appointment marks a significant step forward in CBRE IM’s leadership in sustainable investment management. With the growing emphasis on sustainability in real estate, his leadership will play a crucial role in shaping the company’s future and ensuring that it remains at the forefront of the industry’s transition to a net-zero future.
