How to Fix ESG’s PR Headache: Branding Experts Say ‘Punch Back Hard’
(Bloomberg) — ESG is beset from every angle. Republicans want to cancel it. Business leaders are muffling their former enthusiasm. Some money managers have even scrubbed the three letters from their funds. To meet this fraught moment, brand executives who work with some of the largest US companies, including Amazon.com Inc. and Alphabet Inc.’s Google, […]
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