The Twix Ice Cream Cones are a new product being launched in the UK from Mars Chocolate Drinks and Treats to offer consumers an alternative way to enjoy the flavor and texture of the namesake candy bar.
The treat starts off with a waffle cone filled with caramel ice cream along with a caramel sauce before being topped with crunchy pieces of biscuit. The treat comes in packs of four and is being launched at wholesale and convenience channels starting in March to coincide with the arrival of spring. Featuring a suggested price point of £3.50, the treats are great for at-home indulgence.
General Manager Michelle Frost spoke on the Twix Ice Cream Cones saying, “Developing the Mars and Twix brands into an ice cream cone format was a natural progression to give fans of the brands an alternative format to enjoy.”
