Fans of Sol de Janeiro’s best-selling Bum Bum Cream now have a new firming body oil to try thanks to the brand’s newest release, the Bum Bum Firmeza Body Oil. This silky oil for the body contains a non-greasy base of Brazilian body oil, plus a proprietary blend of Brazilian guaraná, muirapuma, jaboticaba and microalgae. While the brand’s Guaraná Caffeine+ Complex visibly firms and tightens, consumers benefit from the alluring scent of salted caramel and pistachio.
A new wave of body care products are focusing on sculpting the body with ingredients that are proven to provide lifting and tightening effects. These sophisticated formulas deliver visible results and a sense of immediate gratification to consumers who want to be assured that the products they’re using are actually working.
