British Airways is trialling a new digital wayfinding tool to help customers navigate through London Heathrow. The new technology offers maps of both London Heathrow Terminal 5 and Terminal 3, helping customers who are travelling through the airline’s London hub to locate their departure gate and points of interest including shops, lounges and restaurants.
The tool provides clear directions and information on the airport layout, allowing customers to have a more seamless experience through London Heathrow. Through an interactive map, customers can click on areas of interest including shops and gain information about the location, opening times, and a description on items that can be purchased. The tool also allows bathrooms, seating areas and information points to be easily located.
Customers who are connecting between flights, can also input the details of their inbound and connecting flights and are then given step by step instructions along with an animated map on how to get from the arrival gate through flight connections to their connecting flight departure gate.
“We always want to make travelling through the airport as easy as possible for our customers, so we’re really excited to be trialling a new wayfinding tool this summer,” said Calum Laming, Chief Customer Officer, British Airways. “The interactive map is simple to use, allowing our customers to easily locate their departure gates and discover nearby restaurants and shops for some last-minute duty free shopping, and for those customers who are eligible, our lounges. Of course, our fantastic colleagues will still be on hand to help as well.”
