December 2025 – Black Friday has once again underscored the strength of global e‑commerce, with online sales soaring to $11.8 billion in the United States and an estimated $79 billion worldwide, according to data from Adobe Analytics and industry trackers monitoring global retail performance.
Analysts say the surge was driven by aggressive discounting, early holiday promotions, and a sharp rise in mobile shopping, which accounted for a growing share of transactions across major markets. Adobe’s spending tracker noted particularly strong demand in electronics, home goods and personal tech, while buy‑now‑pay‑later services saw double‑digit growth compared with last year.
In the U.S., the $11.8 billion milestone reflects both higher consumer participation and increased average order values, despite broader economic uncertainty. Internationally, markets in Europe, Asia and Latin America posted robust gains, supported by expanding digital payment adoption and improved logistics networks, according to global retail intelligence firm eMarketer.
Industry observers say the record‑breaking figures highlight the resilience of online retail and the growing dominance of e‑commerce in the holiday shopping season. With Cyber Monday and regional shopping festivals still ahead, retailers are preparing for what could become the strongest digital holiday quarter on record.
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