The Beyond Meat ‘Literally The Least You Can Do’ campaign is launching with new years resolutions in mind to encourage consumers to stick to their healthy eating plans. The campaign showcases models clad in workout attire enjoying some of the brand’s signature products and provides a playful point of view that will garner the attention of consumers. The campaign comes as part of the brand’s larger push to educating the public on the benefits of plant-based meat and countering misinformation.
Akerho “AK” Oghoghomeh, Senior Vice President of Brand Marketing at Beyond Meat, spoke on the Beyond Meat ‘Literally The Least You Can Do’ campaign saying, “January is a time of making and then often breaking resolutions, with health-related resolutions typically at the top of the list. We wanted to emphasize Beyond Steak’s heart-healthy credentials by showing consumers in a light-hearted way that there is one New Year’s resolution – eating healthy – that is both easy and delicious with our products.”
Image Credit: Beyond Meat
